After their introduction last May, Victory's new models the CrossCountry and the CrossRoads begin fullscale production this week.
The goal is to begin delivery to dealerships and customers by late October/early November. Despite the tough economy, Victory has adopted a bullish outlook for its new cruisers. When other manufacturers are cutting back and laying off workers (HD just laid off another 398, totaling 2800 this year), Victory took steps a year ago to tighten their belt and are now lean and mean.
Mean? Yes Mean! At least compared to Victory's past persona where they always held back from comparing themselves to any competitor. With the creation of the CrossRoad/Country models, Victory has adopted an in-your-face marketing stance, aggressively comparing the new models to their Harley Davidson counterpart, the StreetGlide. Time to wake the sleeping giant! Harley has since hinted at a price reduction for the Street Glide (msrp currently $2,000 higher than the CrossRoad) but actual pricing is foggy. The reviews on the Cross- bikes have all been favorable and have added fuel to the Victory/HD fire.
Not bad for a company in only its 11th year of production! It's "The little engine that could" meets "Dragonslayer." Victory has produced 8 distinct production models—this is my count, Victory would probably tell you it's 21. Each model was built on the knowledge gained from its predecessor. Having toured Victory's Wyoming,MN development center, one thing that stood out is just about everyone is young. It's this fresh perspective and the attitude of exploration that I believe Victory brings to their bike design.
The CrossRoads & CrossCountry will be a great addition to the Victory stable. Victory has defined the future of their brand through the use of technology to build these bikes. Now it's just up to the riding public to test drive them. Sold!