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Jeff Martini's Blog (23)


Want a voice in Victory product development? Here's your chance. After a new model has been on the market for several months, Victory communicates with consumers to learn what they think of the bike and what would affect the likelihood of their buying it. Sometimes Victory collects the info in a focus group, other times in mail-in surveys.

This time, it's an online survey, and Victory invites you to take 5 minutes to complete a survey about the Boardwalk, which was introduced last…


Added by Jeff Martini on February 24, 2013 at 7:30pm — 4 Comments

Judge Not Until Ye Ride!

I arrived in Daytona in time to pick up and ride Victory's latest production model, the 2013 Victory Judge, a result of their departure in development focus from touring bikes back to cruisers, specifically this extremely agile muscle cruiser. I'd categorize it as muscle car meets sport bike. It’s been  14 years since Victory first introduced their first cruiser and they have not stood still in styling or technology. This is no v92c or v92sc! The Victory boys wanted to be sure I said that.…

Added by Jeff Martini on April 4, 2012 at 8:30pm — No Comments

Why the Victory Kool-Aid Tastes So Good

"Drinking the Kool-Aid" has always been perceived as a mindless consumption of some doctrine be it religion, political, or consumer based. The euphemistic Kool-Aid I'm drinking here is far more satisfying. It's the potion that Victory serves up in new flavors twice a year.

Of course I'm talking about Victory Motorcycles' unveiling of new models on an almost predictable 6-month timetable. The company has in recent years thumbed its nose at the economic rules of a down economy…


Added by Jeff Martini on March 20, 2012 at 7:30am — 1 Comment

Polaris "gets it" when it comes to acquiring Indian Motorcycles

It's been a little over a week since Polaris announced its acquisition of Indian Motorcycles and owners of this iconic bike are still buzzing about it. In my informal survey of Indian enthusiast websites, the temperament was one of hot & cold. Well, mostly cold. Owners fear that their beloved company, albeit famous and iconic, would be…


Added by Jeff Martini on April 28, 2011 at 1:30pm — 2 Comments

Spring Cleaning

Warm(er) weather has finally hit New England and I spent several hours detailing the Vision for its first god ride in 2011.

A fair amount of storage grime had settled on the bike as well as an abundance of fingerprints (mine) from winter fondling.  During the winter I've been tinkering with the radio, speakers, and an old amp/eq I had lying around. I've been trying to get better quality sound from the stereo system.  With the console off and speakers exposed, I was…


Added by Jeff Martini on March 21, 2011 at 11:30am — 2 Comments

HD: Where Did All the Riders Go?

After reading Alex Taylor's story on Harley Davidson for CNN, Harley-Davidson's aging biker problem , I had some other thoughts..

Aside from the aging demographic, I think other factors are also working against HD, partly their desire to grab the entire pot-o-gold quickly rather than incrementally and systematically. Upping production without regard for its…


Added by Jeff Martini on September 23, 2010 at 10:00am — 4 Comments

My 300 Mile Test Drive

It's no secret I like Visions. Having started I hoped that someday I would be able to keep one in my garage. My '03 Cruiser is crying for company. Whenever I've gone on a demo ride, it seemed I never really had much time to "get to know" the bike before I had to turn it back in. Until now.

This past weekend my buddy Pete offered his 2008 Vision to me and we both took off for…

Added by Jeff Martini on April 26, 2010 at 8:00am — 1 Comment

Victory reaches out to the Victory Riders Network

Victory has had a ongoing dialog with the Victory Riders Network brainstorming on different ways to reach out to potential customers and get them to interact with Victory owners. With Victory's entry into social network marketing, we at will continue to help and promote the Victory brand.

Our partnership began with the launch of and has grown to a mutually supportive existence. About 6 months ago, Victory began promoting a link to our site with… Continue

Added by Jeff Martini on January 22, 2010 at 1:30pm — No Comments

Happy Anniversay

Today is the 6-year anniversary of buying my '03 Classic Cruiser, but 9 years on a Victory. I started out on a 2000 black & grey v92c and then in ‘03 got the “flame” cruiser I ride today from Zack & Rita of Zack's Vtwin. Neither bike has been perfect but they've been close! Both have been very easy to maintain and have… Continue

Added by Jeff Martini on December 28, 2009 at 11:30am — 2 Comments

Which Cross to Bear?

As Victory's new models are beginning to arrive at dealerships, the desire to join the the fray is reaching fever pitch, at least personally. But first, let me put things in perspective.

I've been slowly growing in my attraction to the Vision's futuristic shape. The lines, especially without it tourpack, communicate forward motion, elegance, and the future. I have subconsciously been selling myself on the Ness Vision, black with all its bling, adding a 'badboy' persona.… Continue

Added by Jeff Martini on October 28, 2009 at 6:00am — No Comments

Official Production Begins!

After their introduction last May, Victory's new models the CrossCountry and the CrossRoads begin fullscale production this week. The goal is to begin delivery to dealerships and customers by late October/early November. Despite the tough economy, Victory has adopted a bullish outlook for its new cruisers. When other manufacturers are cutting back and laying off workers (HD just… Continue

Added by Jeff Martini on September 29, 2009 at 6:17am — No Comments

As Summer winds down...

I find myself trying to do more riding as the summer winds down. I feel like I didn't get much riding in this year. Quick math shows I put on only about 4000 miles this year, about half as much as usual. I don;t have any good reason as to why except that our Spring here in the northeast was much wetter and the rains lasted into late June. I also got the bike on the road much later than usual. Normally I'm riding by late March. This year, due to a slow chromer (name withheld) I didn't get the… Continue

Added by Jeff Martini on September 2, 2009 at 3:30pm — 3 Comments

V2V meets web technology!

Victory-Riders thought is would be cool to allow folks to track the progress of riders on the V2V Relay in real time as they make their way from NY to CA. We invested in a SPOT gps tracking device and set up a webpage for all to view riders' progress.Since I would be on the first leg , I used the SPOT on my ride down to NJ to meet up with riders. Leaving my home (near Cape Cod) toward…

Added by Jeff Martini on August 3, 2009 at 9:00pm — No Comments

Laconia Revisited

I had intended to blog directly from Laconia Bike Week back in mid-June but life through a curve at me. I did make it to Laconia, but only after I became a statistic of the "new normal" economy. After a lifetime career at Harvard University, I found myself unemployed and facing the new reality at "mid-life." This made my already-planned getaway to Laconia all the more important. It was time to clear my head of the emotion and fill it with the sights & sounds of bike week.… Continue

Added by Jeff Martini on July 6, 2009 at 7:00am — No Comments

Do you know this person?

Do you know this person?

This blog installment is more of a quiz than anything else. It introduces a person that will be the subject of an upcoming article on the Victory-Riders Network. But before that appears, I thought I'd give you a chance to guess who this person is. Admittedly, this photo was taken in the early 70's at the height of his fame, at least in his initial career. One last hint, he and his wife also run racehorse breeding ranch. Feel free to submit…


Added by Jeff Martini on May 11, 2009 at 11:30am — 4 Comments

Spring in the Northeast

You can tell it's spring in the Northeast. I was outside this morning gathering brush to burn (an annual ritual I could easily do without) when I heard the call of spring; the sound of distant v-twin pipes winding through the twisties as they approached my house. It brought a smile to my face. I live on a road frequented by bikes in the warm months and it's common to have 30 bikes pass by in a day. Today was one of the first warm (35°+) weekend days since winter and the sound of those pipes… Continue

Added by Jeff Martini on March 21, 2009 at 6:33am — 3 Comments

World's Fastest Victory

David Torchio sits waiting while owner Matt Waring of MBW Motorcycle stands axniously prior to his setting the fastest speed recorded for a Victory motorcycle at 147.53343 mph on Sunday, October 26thd, 2008. Torchio made a total of 5 timing runs: 39.06922 mph, 138.91019 mph and 142.01108 mph, the record breaking 147.53343 mph, and his final run, 147.07721 mph. Lloydz built the the motor and set the chassis for this… Continue

Added by Jeff Martini on October 30, 2008 at 2:00pm — No Comments

Adding photos to your Blog

There's been some question as to how to add photos like the one on the right to a blog so I'll outline the steps involved.

First off, upload any photos you will be using in your blog using the upload utility on the Photos page.

Once they're uploaded go ahead and view one of them by clicking on the thumbnail (small) version of it. You'll see that once you view the large version, you can still click on the photo. Do this and you'll get the photo at full size. It… Continue

Added by Jeff Martini on October 10, 2008 at 5:30pm — 1 Comment

Entering Bike Wash Therapy

Recently I had the opportunity to try several products from Pure Victory Polishes, specifically the Bike Wash Concentrate, Windshield Paint & Chrome Polish, and the Awesome Metal Polish. I've used their Detailing spray for several years now and am very happy with it. Now, having seen the results of the others, I can heartily recommend these products.…


Added by Jeff Martini on September 20, 2008 at 9:30am — 1 Comment

AVR Retrospective

Continuing with my last blog post, there were many things of note at the 2008 AVR. Here are some highlights...

The number of Visions was surprising. For a first-year model, there were far more Visions at the rally than expected. The running joke was that the AVR really stood for American Vision Rally. I lost count at over 50. A quick glance at license plates placed Visions from 10 states. Some as far away as New Hampshire.

Ice Blue was the surprise color on the… Continue

Added by Jeff Martini on August 21, 2008 at 2:00pm — No Comments


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